Mar. 10th, 2012

The number of advertisers dropping the Rush Limbaugh show continues to grow, with 50 total refusing to advertise on the show. Most recently, the American Heart Association, Aetna, Home Depot, PB Heat, LLC/Peerless Boilers, and Long Beach Aquarium pulled their ads after Limbaugh repeatedly attacked Sandra Fluke, the Georgetown Law School student who was not allowed to testify at a House Committee hearing on the religious exemption on contraception. Moreover, Media Matters reports that there was about 5:33 minutes of dead air time as a result of the mounting number of pulled ads.

Limbaugh has continued to attack women on his program. He called journalist Tracie McMillan another white, single, overeducated woman for a book she authored about food and the way Americans eat.

On Wednesday, he attacked Washington Post columnist Alexandra Petri for her column about his show, saying she inserted her "b-i-itchyness" into her "patently false" report about him.

Some pundits don't think the backlash is going to last, but I have to hand it to Rush, if he can prove to women how powerful they really are - (80% of all consumer spending is driven by women) then I'll have to send him a lovely thank you card.

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