Simon Pegg says it better.

[karadinart]

“People will often cry gross over-intellectualisation when popular culture is critically addressed, as if it is somehow exempt from serious consideration because it is itself ‘non-serious’, just a bit of fun that doesn’t require or deserve dissection. I disagree; every expression of art is a product of its environment and as such will reflect the concerns, preoccupations and neuroses of the time. Mainstream entertainment particularly, by its very nature, has to reflect the dominant modes of thinking in order to qualify as mainstream, and in that respect, mass entertainment is even more fun to pick apart.”
—

Simon Pegg, ‘Nerd do well’